There's so much opportunity, I like to refer as low-hanging fruit, in marking ergonomics. And, a good marketing strategy can make all the difference for many Ergonomics Consultants.
In this blog, I’m going to tell you why a marketing self-assessment is absolutely necessary as it will add a level of clarity to what you do.
By now, you've probably done 98% or 99% of the most difficult work for your business - learning ergonomics. However, the most important step, that's often overlooked, is to execute that 1% or 2% work of marketing your services so you can get the attention of the people that you want to work with.
The good thing about having a consulting business is that we really just need one client to start with. From there, you can build up testimonials, case studies, and referrals. But of course, we don't want to just rely on that. We need to have a full system to support our forward-moving activity.
Marketing is what fuels our business.
This is why I think it's so important that modern Ergonomics Consultants learn how to develop this side of their business. For this reason, I’ve put together some free training that’s going to be happening at the end of March 2021. If you haven't yet had the chance to sign up, I'm opening an enrollment for my program called the *NEW* Accelerate: The Business of Ergonomics. This is where I teach Ergonomics Consultants how to build their own system to get the attention of their prospects, provide them professional support, and also increase their business profitability. So if you’re interested in that, sign up to join the waitlist and get the latest updates for the free training coming up.
My intention for this blog is for you to gauge your marketing maturity, focus on the low-hanging fruit to improve, and make a long-term plan. Below are the 4 essential aspects to consider for marketing your business.
The first thing I want to ask you is: do you have a way for people to see that you’re an organization or a service provider that actually exists?
Well, one way to do that is to create a platform for your business - it could be anywhere you let people know that you exist - LinkedIn, Facebook, a website, etc. It’s also important to take note, especially for consultants looking to grow their business awareness in their communities, that it’s not necessary to have a website at the outset. Often, word-of-mouth is just as good to grow your business awareness.
However, if you're looking for that long-lasting success, a website is where you want your attention to eventually get to. We need something that can work 24/7 that doesn't rely on people giving you a referral for you to get business. Also, on that note, it's easier to make a booking system online if you have a website. You could be getting referrals 24/7 for your ergonomics business with a payment system. That way, you don't have to worry about following up with your invoices.
Do you create, update, and promote your content regularly? I like to consider content as a currency in this new world of digital advertising. It's pretty much the new SEO. Publishing fresh content regularly will help you rank higher on Google. At the same time, it’ll cement you as your city's go-to expert for ergonomics. And that go-to expertise is something that will set you apart from other people doing ergonomics assessments in your area. Your content is a good way to inform and inspire people seeking information about ergonomics. If you provide content that’s relevant to your ideal clients regularly, they'll see you as a trusted resource.
Do you have a social media page with active updates and interactions? It’s not enough to create relevant content, hoping that your ideal clients will find it. You need to be proactive. One of the best ways to do that is by leveraging social media channels.
When it comes to social media, you need to know first who your ideal clients are and where they could be hanging out. They could be hanging out on LinkedIn, Instagram, Facebook, or other platforms. So before you move forward on any type of social media platform, I strongly encourage you to pick one (if you're doing this by yourself) and go forward with that one platform until you get to a certain revenue source. After that, you can outsource a virtual assistant to do this job, so you can focus on building relationships and executing your services.
I know you've probably figured out who your ideal clients are at this point. Maybe your ideal client is corporate. I always like to aim for corporate clients because there's so much opportunity for revenue-generating work because of the sheer number of employees. The great thing about working with Human Resources is that if workers’ compensation claims were to happen, you know for a fact that they're going to be the people managing it.
One of the things that I love to recommend folks do is to get their ideal clients on their email list or newsletter. This is a huge opportunity because a newsletter allows you to share your promotions, content, and information about your business with your email list.
It allows you to highlight your expertise as an Ergonomic Consultant and increase your audience’s understanding of your credibility as well. Sending emails consistently will help build long-lasting relationships with your audience.
So there you have it. I've shared 4 action points for you to at least initiate marketing. If you ignore them, you risk missing out on opportunities and a lot of relationship-building in your community.
As I mentioned, I’m opening an enrollment for my program the *NEW* Accelerate on March 29th, 2021, for just 4 days. I'm only opening it 4 times a year, and this is going to be the first time I'm opening it in 2021.
What I discussed in this post are the types of things that I share in the Accelerate program. However, I give all the nitty-gritty details of how to build your system, how to develop it, and have it work for you 24/7. It took me years to figure how to build this into my consultancy, but I'm going to give you a whole bunch of nifty tips and strategies to get there faster. Who wouldn't want that?
So join me in my free webinar training coming up at the end of March 2021. Sign up here to join the waitlist and save your spot (spots are limited).
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