Season 1
Episodes
Episode 048: A Holistic Approach To Determine Priority
As Ergonomics Consultants, a common misconception is that ergonomics is too expensive and the equipment that has to be purchased will be outside the organization's budget. Today I want to share with you a simple...
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Episode 047: Niching Down?
“If you’re talking to everyone, you’re talking to no one”. This is probably the most famous quote in the marketing world. How does it relate to marketing your ergonomics services? When I first heard it, it blew my...
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Episode 046: Value Ladder
Have you ever thought that you have to be an “expert” marketer or go to school to get an MBA before you can grow your services? Have you ever said to yourself that “I just want to focus on doing ergonomics” not to...
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Episode 045: Use this strategy to attract more clients
In this episode you'll learn how to leverage the power of promotions into your offers! Darcie shares about urgency, scarcity, features vs benefits of your services, and how to position your services on a value...
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Episode 044: Interview with Camille Fraser of ErgoMania
Welcome to another episode of The Business of Ergonomics Podcast! In today's episode, Darcie chats with Camille Fraser, founder of ErgoMania. Camille's company aims to give you the best tools you need to make an...
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Episode 043: Office or Industrial Ergonomics
In this episode Darcie shares the Pros and Cons of getting into office ergonomic assessments versus industrial ergonomic assessments. Find out which is better for you to get started in. Find out how one can support...
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Episode 042: Are Ergo Courses Wrong?
In this episode Darcie shares what types of outcomes come out of typical ergonomics courses and what's needed for the modern ergonomics consultant to succeed. The New Accelerate program opens for enrollment on March...
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Episode 041: Is Certification Over-rated?
In this episode Darcie dives into the misconceptions surrounding certification in the ergonomics industry today. Darcie clarifies commonly held beliefs that are standing between many healthcare professionals and...
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Episode 040 - Which is better, a stability ball or a chair?
Welcome to another episode of the Business of Ergonomics podcast! In this episode Darcie shares what the research says about what's better for our client's health. To learn how other HCPs are building an ergonomics...
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Episode 039 - These 4 Steps For A Marketing Self-Assessment
Welcome to another episode of the Business of Ergonomics Podcast! In this episode Darcie shares why a marketing self-assessment is absolutely required as business owners in this day-and age. Find out where the...
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Episode 037 - Use This Strategy to Help Your Clients with Decisions
Welcome to another episode of the Business of Ergonomics Podcast! In this episode, Darcie shares a method to encourage your clients to want to work with you, by handling a common objection - will this work for me? ...
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Episode 038: Why Ergonomics is Recession-Proof
Welcome to another episode of the Business of Ergonomics Podcast. In today's episode Darcie shares what sets ergonomics apart from other industries however how this requires a sophistication in your marketing...
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