Imagine a massive market opportunity that is seeking your expertise, or having a stable flow of clients paying you expert-level prices. Many ergonomists have the knowledge, credentials, and experience to back up their expertise, however, one thing that hinders them in reaching as many people as possible is marketing. If there’s one aspect that is needed in the expertise of many great ergonomists and ergonomics professionals, it’s knowing how to market their profession.
It’s all about marketing.
Whether you are an experienced ergonomist, or just starting out with ergonomics as a side gig, applying marketing and sales tactics and techniques can help develop your skills in ergonomics, as well as help you gain more opportunities of increasing your income. Ergonomics and marketing should go hand in hand. Marketing internally is as much as important as doing ergonomics consulting. If you enhance your ergonomic marketing skills, you will realize that there’s so much potential and opportunity in ergonomics.
I listed below the top 3 reasons why you should consider marketing your ergonomics services. Moreover, if you want to enhance your ergonomic marketing skills, scroll down to the bottom of this post.
It requires a certain level of skills and experience to be a successful ergonomist. If you are doing an ergonomics assessment, you must carry out your job at the highest level to achieve good results. To achieve this, see to it that you answer your emails and ensure that you can deliver the goods in that training. In order to get to the next stage in your career, whether you are just starting off in the ergonomics field and doing it as a side job, or you have been doing ergonomics consultancy for a long time now, whether you are working as an on-site ergonomist, or you are working in an organization, you must know that sharing the information of your services is essential. A lot of ergonomics professionals tend to neglect the importance of providing that information to those people who need their services and just proceed to doing normal ergonomic things in their day-to-day tasks.
Ergonomics professionals should not just limit their focus on doing outstanding technical work, but also give importance to marketing their ideas and services. The reason for this is because a lot of people that you are going to be affecting positively might not even be aware that this kind of service exists, and that there are cost-effective, high-impact, and low-cost solutions that you can help them with.
You’ll realize that there are many possibilities and potential there’s with reaching out to your clients. To put it simply, marketing and selling is sharing what you are doing and demonstrating your expertise in a manner that allows people to raise their hand and say, “Hey, I need that.”
Not marketing your services is like playing the childhood game of “broken telephone” and just relying on someone else to pass the message for you. This classic game is played by having one person start a phrase and every child whispers the message to the others until it comes back to the originator.
You will notice how easily the message changes from start to end even though the children are not trying to mess up the message purposely. The same idea applies if we are not sharing the information ourselves, and not marketing our services ourselves because this shared information can be easily altered. As ergonomics professionals, it’s our responsibility to reach out to clients and share the message of what we do.
According to research, ergonomics in the workplace is advantageous and essential for preventing musculoskeletal-related injuries and disorders, reducing the number of absenteeism, as well as enhancing the level of productivity among employees. Besides, about 50% of the claims that come into workers’ compensation boards around the world are associated with musculoskeletal injuries. Therefore, the need is already present. This is a market that makes sense. This gives you the perfect market opportunity to be on the top of the list of the clients when there’s a work-related injury or other opportunities. Marketing the value of your services to businesses allows you to increase your exposure and the level of reciprocity will be high.
On another note, look inside your business and your processes. What actions are you taking to reach these clients? What are your daily practices that will help ensure your success and get you to the level you want to be? This is the point that I am emphasizing. Marketing is that one missing puzzle piece that will help many ergonomists get to the level they want.
Once you start to realize that there is so much potential for ergonomics professionals and side hustlers to grow when it comes to ergonomics, you want to start going in that direction. You want to reach out to more people and bring them into your world. You want to take your business to where you want it to be and provide services to those who need your help, whether it’s an organization or an individual. However, to grow your profession, you have to consistently deliver your message to your target market to start to get some traction.
If you are looking for a florist, for instance, chances are that you will remember that flower shop on the corner of the street first because they have helped you before, or they sent you flyers and emails. You will go to them because they are marketing their services. Of course, we don’t need to be purchasing flowers all the time, but there are certain occasions that we want to buy one. The same is true in our marketing campaigns, we want to be the first thing the clients will think of. It takes time to turn your prospects into clients, but consistency is essential. It does not matter if you have a complex marketing campaign or you are just simply sharing your message, the important thing is to be consistent and stick to the plan. This will help you get the attention of your target clients and expand your business.
Many ergonomics professionals tend to worry a lot about the details of marketing to the point that they think they need to be a marketing expert to market their business, and that there are so many things they need to know from Facebook ads, to copywriting, to selecting the right pictures. The thing is, you don’t have to be one. Holding on to this idea will only result in less revenue and fewer people are going to be impacted by your services. The need is there, and not sharing your message of doing ergonomic assessments and services is an opportunity cost. It’s just a matter of time before any business out there will require your services.
There is so much potential for us ergonomists and ergonomics professionals. If you want to take your business forward, I am happy to share some details about my program called Accelerate. This is where I teach ergonomics professionals how to get started with marketing and selling their services to grow their profession. If you want to know more about this program, click on this link here.
Getting started with office ergonomics assessments? Sign-up here to avoid the biggest OSHA mistakes to avoid when you're just getting started. I DON'T spam so I'll only send you quality info.