Who’s Really Your Ideal Ergonomics Client? (Hint: It’s Not Who You Think)

When most ergonomics consultants start marketing their services, they picture helping the worker in pain. After all, that’s why many of us got into ergonomics: to reduce discomfort, prevent injuries, and help people feel better at work.

But here’s the truth: if you’re serious about building a sustainable, profitable ergonomics business, your ideal client avatar isn’t the person with back pain.

It’s the person in HR who writes the check.

Why? Because one conversation with a decision-maker can open the door to dozens of office ergonomics assessments. Compare that to marketing directly to an individual consumer—at best, you might book a single assessment. The leverage is night and day.

In my latest episode of The Business of Ergonomics Podcast, I break down why identifying your ideal client avatar is Marketing 101 for ergonomists and why getting this wrong can stall your business growth. Here’s a sneak peek at what we cover:

✅ Why HR is your true client – and how shifting your focus from B2C to B2B unlocks consistent work.
✅ The four aspects of a client avatar – and how to dig into your client’s needs, wants, fears, and objections.
✅ The power of 90-day goals – why short, focused marketing sprints get better results than vague yearly goals.
✅ Daily actions that add up – small, consistent steps you can take to attract decision-makers and build your reputation.

If you’ve been struggling to get more clients—or worse, spending time marketing to the wrong people—this episode will be a game-changer.

Because once you know exactly who you’re speaking to, everything else in your business—from your website, to your social media posts, to your sales conversations—gets a whole lot easier.

To get started with office ergonomics today, head to https://www.ergonomicshelp.com/office