Having a website for your ergonomic consulting business is an important step in establishing your online presence, expanding your reach, and showcasing your ergonomic services.

Investing in a well-designed and informative website makes the sale easier.

It gets your name out there, especially if you’re new to offering ergonomic services or if you’re new to a city.

So in this episode, you'll get the essential features that you should incorporate to make it a powerful tool. 

Here are 5 key considerations to ensure your website effectively represents your expertise and serves your business needs:

→ [06:26] - Understand your buyer’s journey. Make it easy for your audience to take the next step in their journey, whether it's signing up for an email list, requesting more information, or trying your services. Learn the three main stages of the buyer’s journey and how to optimize it.

→ [12:05] - First impressions matter! Make sure that you have a compelling headline that captures your audience’s attention immediately. Find out some tips on how to craft a great headline.

→ [13:51] - Apply an F or E pattern when presenting the content on your website.

→ [16:18] - Capture leads by incorporating an email list. Integrating an email list into your website can promote a direct and effective communication channel with your audience. 

→ [19:00] - Use favicon to boost brand recognition. Implementing a well-designed favicon can make your website easily recognizable among a user's various open tabs. It takes minimal effort to incorporate and its small detail can influence how users perceive and interact with your website.

Interested in learning more?

  • If you’d like to get started with office ergonomics but are unsure where to start, consider joining our FREE training.
  • Be part of the Accelerate Membership! The Accelerate program is designed to help you build a thriving ergo consulting business. Members enjoy benefits such as members-only infographics, monthly curated literature reviews, instant access to all training programs, and many more. Sign up for the waitlist here.
  • Join our Free Ergonomics Facebook Community.

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