Finding connection points between your ergonomic services and the clients you want to serve is absolutely essential for you to have a successful consulting business.
*Preaching to the choir*
Without a proven strategy on how and who to connect with it will just plain be a lot harder to attract the clients you desire to work with. In fact, you'll likely be feeling like you're stumbling between mass cold calling or mass cold-emailing a bunch of different companies... just to leave a message and never have it returned!
It makes it so much harder to generate an income.
Diving into the best methods to present your offer and market your services is a whole other blogpost that I will eventually jump into. With the post today I want to take it a few steps back and talk about the performance metrics of probably your BIGGEST ally.
In many smaller organizations it's HR's responsibility to manage a variety of programs including safety and ergonomics. Heck in even larger organizations there must (or it is highly recommended) that HR is involved in ergonomics since there is such a direct relationship with their daily responsibilities and the effects of poor ergonomics.
Let's take a moment and go over some of the more prominent lagging/leading indicators that HR may be dealing with that are directly related to ergonomics.
Lagging and leading indicators are ways to investigate what is really going on in an organization and a method for you to communicate value and help HR achieve targets. Really, it's about making their job easier - the ultimate symbiotic relationship!
Leading Indicators (Proactive)
Proactive Surveying is a bit of a conundrum for workplaces and this should be clearly communicated to them. You see, at first when these are deployed many employees will report discomfort and an investment of equipment or resources (for ergonomic assessments or training) will be necessary. However many research articles have PROVEN that these smaller action items almost (or significantly) eliminate big ticket and costly Workers' Compensation fees, other direct costs, and (the more expensive) indirect costs.
Lagging Indicators (Reactive)
Learning how ergonomics fits into these Lagging and Leading indicators lets you get an insider's view of how to market to HR. In my experience most HR don't even realize that they are responsible for these, and knowing exactly how it fits in their day-to-day or how it can resolve their biggest fires is incredibly useful.
The thing I like the most about these are that they are low-cost. It's making their system more effective instead of spending a lot of money in something that they don't need.
Incorporate these details in your marketing and outreach campaigns. Like I mentioned above, it could be that your HR contacts aren't aware how you can help them reach their targets and even that they're already responsible for these indicators.
If you've read up to this point then I know that you have a burning desire to get started and learn about office ergonomic assessments, consultations, and trainings. And good news for you is that I have an ultra-exclusive offer just for you. My transformative course on how to do one-on-one office ergonomic assessments is called the Ergonomics Blueprint. You can sign up to the waitlist here, where I'll share with you exclusive updates and I'll also let you know when I open enrolment because ... I only open it a few times per year!
Why would I do such a thing (open enrolment so few times)... well the easy answer is that I have a vested interest in my student's success. Not only with learning the course material, but applying what they learn to get their first paying client! My students have been getting awesome results and I want to keep it that way!
Interested in hearing more? Well you can sign up to the WAITLIST RIGHT HERE! Can't wait to tell you about this amazing course that's been getting my students awesome results! 🤗 🤩
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