We can’t deny that marketing your ergonomic services is one of the most complicated tasks many ergonomic consultants have to do, but it’s crucial for attracting new customers and growing your business. If you’re looking to bring clients into your consulting business, you can use a variety of marketing tactics to help you attract and retain clients. But how do you know what works right now and what doesn't? If figuring out the right marketing tactics have left you perplexed, then this episode is well worth a listen. 

I interviewed Dee Enright, an award-winning marketer and business development extraordinaire, and she provided perspective-shifting insights and shared some trends that you can apply to your business right now. 

Here are a few key takeaways from today’s episode:

 [04:25] - Introducing Dee Enright, an award-winning marketer and business development extraordinaire.

 [06:49] - “Your audiences are extremely well-informed and savvy, so whatever you tell, make sure it’s the truth” Dee shared the biggest marketing trends over the years and how you can take advantage of them.

 [15:28] - Defining what your strength is and where your expertise lies and telling that truth consistently is what’s going to make you stand out.

 [17:54] - AI is the next big trend. If you’re going to do your own marketing, spend some time learning AI and don’t let it just run free.

 [25:28] - No matter if it's the recession or not, you need to invest and market and measure your ROI.

 [32:45] - Don’t lower your price. You have to be very careful about devaluing your services because once you do, it’s very hard to bring the price back up.

 [42:13] - Calendar your time and write down where you spend your time. Dee shared a few tips including a self-assessment.

Whether you're just starting out offering ergonomic services or looking to grow your existing consulting business, these marketing tactics will definitely help you reach your goals. Listen to the full episode here.


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