Smart positioning is key to successfully selling your ergonomic services. But how do you do it? Do you present ergonomics as a cost-saving measure, or is it something that's more indirect? Or perhaps you’re communicating the value of what we do in terms of wellness?
What I've noticed over the years of helping other ergonomics service providers get paying clients is that there’s no one way to position your services that works like a silver bullet. There are a variety of approaches you can take to get clients. However, what I know works is by sharing statistics and facts with your audience. It can serve as a foundation for any ergonomic benefits that you're going to explore. I like to look at the value costs of what ergonomics programs can bring to an organization, and that’s what I want to share with you today. In this episode, we’ll look at five facts that you can use when communicating the benefits of ergonomics to your clients.
Here's a snippet of today's episode:
→ [01:15] - How do you position your ergonomic services?
→ [02:39] - Fact #1: There’s a link between work exposures and musculoskeletal disorders.
→ [04:18] - Fact #2: Ergonomic types of injuries are the most common injury type.
→ [05:15] - Fact #3: Low back injuries are extremely common.
→ [07:28] - Fact #4: An ergonomics program can reduce injury frequency and pain.
→ [09:20] - Fact #5: Resistance training can help with upper extremity musculoskeletal disorders.
Listen to the full episode here and get more clients through better positioning.
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